Data Center Market Growth

data center market growth

Source: Data Center Knowledge

An interesting article that discusses the trend of; Data Center Market Growth is Rakesh Sharma’s Forbes article on What Drives Data Center Decisions.  In this article, Rakesh compares data centers to gold - data centers are a new resource, they are the new gold mines.

He goes on to cite Apple, Google and Microsoft’s planned data center expansions as indicative of an emerging trend in data management. All of these massive and highly valuable companies have recognized the benefit of investing in data center infrastructure by making use of the services of companies such as Data Centre Realty (DCR).

In some ways, this data center market growth can be seen as a migration back to the mainframe model, which made use of servers that were connected to terminals with keyboards. The original mainframe model allowed large companies to maintain records and to process their data. However, mainframes were replaced in favour of the client/server model which made use of several nodes that are part of a network which would then be connected to multiple clients. However, the new data center model reverts back to the use of a main center to store data.

Data center market growth has been evident across the marketplace. Sharma notes that even companies on the decline have made investments to expand their data center divisions, demonstrating how crucial a highly effective data center is to successful operations in the modern business center consulting firm

The Benefits of Owning a Data Center

While many firms rent data center space from data center companies such as Equinix, Rauof Abdel, who is the regional operating chief of Equinix, says that there are many reasons why it may be beneficial for a company to operate their own data center. The main reason he cites is that of economies of scale. In the long run, it can be cheaper and more efficient for a company to have invested in owning their own data center.

The second reason he cites is one of security. Data must be exchanged whenever a transaction is made, and customers will want to be sure that the data they provide remains secure. The best way for a company to provide a guarantee of security is by maintaining control of their own data center.

Third, owning a data center allows for a level of customizable scalability that allows companies to adjust based on the demand of their customer base. Abdel mentions that this is particularly key for companies undergoing market tests of new products, as demand is likely to fluctuate.

Locating Your Data Center

The decision of locating a data center is primarily influenced by finances, climate and network availability. Cooling costs can add up, and so many companies will choose a location where they can make use of outside temperatures to control the temperature of their infrastructure.

The availability and speed of network providers is also key because it allows companies to connect with their clients. Connecting to network hubs provides a connection more secure than a general internet connection that also provides access to many new customers, since the network hubs have clients themselves.


Free Air Cooling in the Data Center

Interested in learning about Free Air Cooling in the Data Center world ?

Data center cooling can represent a significant portion of a facility’s power consumption. So it’s no surprise that we’ve seen a sharpened focus on metrics, such as Power Usage Effectiveness (PUE)  and, more recently, Carbon Usage Effectiveness (CUE) to help data centers gauge how much of their utility power is lost to supporting infrastructure.

Intel has released an interesting video which discusses their Free Air Cooling technology at one of their data centers.


Data Center Room Design by DCR

data-center-room-designData Center Realty (DCR) is committed to providing Data Center Room Design services which are cost effective, energy efficient, and organized around your business.

We provide a complete end-to-end design & build service for data centers, server & computer room environments.  We have experience in delivering "fast track" installations with new build, design, or refurbishment projects in both the private and public sectors.

DCR provides all of the necessary services required in Data Center Room Design.  Projects typically include full technical design specifications, project management, supervision and fully managed maintenance packages.  DCR’s turnkey solutions cover all aspects of the construction process from planning applications to witness testing and successful handover on contract completion.  With DCR you can sit stress free and let the professionals handle your Data Center Room Design center room design


Over time, the way a business or organization delivers its high-end services to either clients or customers has undergone radical change.  In order to get a proper handle on the scale of the power, cooling, and data infrastructure, DCR takes a top-down approach. The server, network hardware, and software applications supported within our IT environments are the basis for DCR’s major design choices.  Understanding the manufactuer, configuration and operational nature of server and network systems will provide the overall cabinet density model.  Ensuring that we start with the fundamental information, DCR is able to configure a comprehensive design package that is tailored to the specific Data Center Room Design needs of your business.

Full Design & Build Service:

  • Planning Applications
  • Conceptual & Full Design
  • Detailed & Budget Costings
  • Full Design Specifications
  • Project Management

Energy Efficiency

Our objective is to deliver the most resilient and efficient facilities on time and within budget.

Data Centers have a massive energy cost that both hurts the environment and your business’ bottom-line.  DCR is committed to providing service that takes energy savings into consideration.  Not only do we ensure that your facility is as cost effective and commercially competitive as possible, we like to ensure that our designs don’t damage the earth from an operations or maintenance perspective.  It’s vital that our facilities have a low PUE and that TOC's are kept to a minimum throughout the life of the data center, server & computer room environment.  Providing effective solutions that take the long-term benefits of your business and its ecological footprint into consideration is what Data Center Room Design at DCR is all about.



Data Center Risk Assessment by DCR

Is your organization seeking a Data Center Risk Assessment ?

Data Centre Realty may be able to help.


Date Centre Realty (DCR) aims to provide a comprehensive and reliable data centre design service, and this begins with a Data Center Risk Assessment that occurs before the planning stage of every project.

DCR’s pre-planning process includes a facility risk assessment to evaluate the existing or proposed data center environment ahead of center risk assessment

Through a data centre risk assessment, DCR aims to identify and resolve vulnerabilities.  DCR’s planning process and data centre risk assessment services will assess network infrastructure for redundancy and fault-tolerance levels.  Support infrastructure for mission critical environments will also be evaluated to allow DCR to provide solutions that ensure that each data centre will run optimally in the long-term. Through the combination of expertise in both business and technology, Data Centre Realty can build a data center environment that serves customers’ needs and ensures satisfaction from the beginning of the project through to completion and for years to come.

Data Centre Availability and Risk Assessment

Early on in a project, Data Centre Realty will thoroughly inspect the data center site to ensure that all support infrastructure meets the specifications that will allow the data centre to perform optimally. The data center risk assessment process begins with a comprehensive inspection of the site to make note of the infrastructure that is already in place as well as what must be retrofitted to meet specifications. Then, an analysis of the present load condition is performed, as well as a comparison of the capacity constraints. The final component of the risk assessment process involves the identification of vital deficiencies that would either not allow for or significantly alter the projected completion of the task, as well as an evaluation of possible downtime risk that will ensure that customers’ data centres are in working condition when they need to be.

Data Centre Realty also provides Data centre risk assessment services available for a wide array of other technology spaces such as;

  • Data Centers (Internal and Public)
  • Intermediate Data Fram
  • Telecommunications Equipment Rooms
  • Computer Rooms
  • Server Rooms
  • Network Closets
  • And others…

Facility Analysis and Evaluation

Beyond the data centre risk assessment and inspection, Data Centre Realty will also perform a detailed facility inspection to ensure that the space and support infrastructure is conducive to the effective operation of a data centre. The objectives of this inspection include an assessment of the facility and its concurrent maintenance capacity, an analysis of the load capacity constraints, identification of fundamental deficiencies and a determination of future downtime risks. The facility evaluation will potentially lead to suggestions for improvements of the facility that would allow it to better accommodate a data centre suitable to customers’ needs. DCR will also provide customers with a comparison to the identified business objectives for the specified use of the space. At the end of this process, DCR will be able to provide a cost estimate that will be calculated based on the amount and nature of retrofitting that is required, as outlined the in the risk assessment and facility evaluation.

If your organization is seeking a Data Center Risk Assessment, please CONTACT of Data Centre Realty's Sales Engineers to potentially provide you assistance with your project.


Data Center Consulting Firms

data-center-consultingLooking for Data Center Consulting Firms ?

Data Centre Realty is a data center design and construction firm, specializing in providing its clients with turn-key data center design / build solutions.

Our group has built, owned and operated data center facilities within North America and have helped hundreds of clients worldwide design and implement state of the art data center facilities globally.


We utilize industry best practices including Uptime Institutes Tier Certification Standards to assist our clients design and implement solutions to address current day requirements along with future expansion and scalability options.

Unlike many design firms, Data Centre Realty provides a complete turn-key solution acting as our customers liaison Project Managing the entire data center design and build process to ensure requirements and budgets are achieved and in-line with client expectations.

If your organization is seeking data center consulting firms to provide assistance with your current or future data center project, please contact one of our sales engineers to better understand Data Centre Realty's various data center consulting services to potentially assist your group with the project.


Data Center Design by Data Centre Realty

Data Centre Realty provdata-center-designides complete turn-key Data Center Design services to enterprises globally.

Our group utilizes industry leading best practices to assist our clients effectively design data center environments which accommodate both technical and financial requirements for our clients with a strong focus on maximizing their return on investment (ROI).

DCR's management has been actively involved in designing and operating data center facilities since the mid-90's and have been involved in projects ranging from 1,000 - 300,000 + square foot data center design / builds.  We adhere to global standards including Uptime Institute specifications and emerging best practices in the data center industry.

Our data center designs are built from the ground up providing scalable, modular designs which create environments to adhere to our clients requirements today and the flexibility to meet the high growth demands of future, next generation computing.

Data Centre Realty's process in data center design includes blueprinting the data center build based on the data collected in the Planning Phase of DCR’s discovery.  DCR’s data center design stage will develop the proposed data center footprint encompassing all critical aspects including; real estate selection, addressing critical systems including; power distribution, fire suppression, HVAC design, etc.

Key design milestones include;data-center-design

  • Design / Develop Data Center Design Plans
  • Recommend Design Objectives
  • Ensure Compliance With Best Practices & Regulatory Requirements
  • Ensure all Planning Criteria is Reflected in the Design

Engage DCR

If your group is seeking assistance in designing a data center, please contact one of our sales engineers and we will gladly assist you with any questions you may have and provide you a no obligation quote.

Data Center Design

Interesting Stats on Worlds Largest Data Centers

GoogleFor all those who are eager to know about some facts and stats of the largest data centers in the world, here is some informative analysis.

Google Data Center - Google has around 13 data centers all throughout the world.   By 2014, three such facilities are going to add to this list.   As per the recent estimate conducted by Microsoft, Google has around 900,000 servers in all its data centers based in world. It is official now that Microsoft leads this table with 100,000 server count. Google’s data centers use around 260 million watts of power which accounts to 0.01% of global energy. This power is enough to consistently power 200,000

Facebook Data Center - Facebook, a leading social networking website with around 1 billion users has its own server farms, designed and built by its engineers as per the norms of its open compute project. In the year 2012, Facebook has come up with its Prineville data center which is 62,000 square feet in dimension. It houses around 500 cold storage racks, which can hold around 2TB of data and each rack uses around 2 Kilowatts of power. It is estimated that Facebook servers process around 2.4 billion pieces of content and 750TB of data every day. The standard storage rack in Facebook data center facility uses 8 Kilowatts of power. Facebook has data worth over 100 PB capacities in its facility which is derived from a three tiered storage system. As per the recent press release, Facebook has admitted that its users utilize around 7PB of photo storage from its facility every month.

Amazon Data Center - Amazon has around 450,000 servers in its data centers sited in 7 locations in the world. And from the year 2008 the company has spent around $86 million on its servers. It stores around 40 billion objects on it and is basically into cloud storage business. Amazon Web Services has around 40,000 servers dedicated to its cloud customers and gets around 17 million monthly visitors who access 410TB of data from its platform. Around 30 million of Amazon users stream around 40 PB of videos per month.

Microsoft Data Center - With a count of 1 billion users and 100,000 servers, Microsoft has so far spent around $23 billion on its data centers. In the year 1989, Microsoft came up with its first data center which was 89,000 sq feet. In the year 2006, it designed its own data center with 500,000 sq ft and in the year 2013 came up with a $112 million facility.



Data Center Tiers Explained

The Uptime Institute created the standard Tier Classification System as a means to effectively evaluate data center infrastructure in terms of a business’ requirements for system availability.

The Tier Classification System provides the data center industry with a consistent method to compare typically unique, customized facilities based on
expected site infrastructure performance, or uptime. Furthermore, Tiers enables companies to align their data center infrastructure investment with business goals specific to growth and technology strategies.

Data center tiers

Tier I: Non-Redundant - [Dedicated Data Center Infrastructure Beyond Office Setting]

Tier I solutions meet the data center owner’s or operator’s desire for dedicated site infrastructure to support information technology (IT) systems. Tier I infrastructure provides an improved environment compared to an office setting and includes a dedicated space for IT systems; an uninterruptible power supply (UPS) to filter power spikes,sags, and momentary outages; dedicated cooling equipment that won’t get shut down at the end of normal office hours; and an engine generator to protect IT functions from extended power outages. Examples of industries that will benefit from a Tier I facility are real estate agencies, the hospitality industry, and business services such as lawyers, accountants, etc.

Tier II: Basic Redundant - [Power and Cooling Systems Have Redundant Capacity Components]
Tier II facility infrastructure solutions include redundant critical power and cooling components to provide an increased margin of safety against IT process disruptions that would result from site infrastructure equipment failures. The redundant components are typically power and cooling equipment such as extra UPS modules, chillers or pumps, and engine generators. This type of equipment can experience failures due to manufacturing defects, installation or operation errors, or, over time, worn-out equipment. Examples of industries that select Tier II infrastructure include institutional and educational organizations because there is no meaningful tangible impact of disruption due to data center failure.


Tier III: Concurrently Maintainable - [No Shutdowns for Equipment Replacement and Maintenance]

Tier III site infrastructure adds the capability of Concurrent Maintenance to Tier II solutions. As a result, a redundant delivery path for power and cooling is added to the redundant critical components of Tier II so that each and every component needed to support the IT processing environment can be shut down and maintained without impact on the IT operation. Organizations selecting Tier III infrastructure typically have high-availability requirements for ongoing business or have identified a significant cost of disruption due to a planned data center shutdown. Such organizations often support internal and external clients 24 x Forever, such as product service centers and help desks.


Tier IV: Fault Tolerant - [Withstand a Single, Unplanned Event, e.g., Fire, Explosion, Leak]

Tier IV site infrastructure builds on Tier III, adding the concept of Fault Tolerance to the site infrastructure topology. Fault Tolerance means that if / when individual equipment failures or distribution path interruptions occur the effects of the events are stopped short of the IT operations. Organizations that have high-availability requirements for ongoing business (or mission imperatives), or that experience a profound impact of disruption due to any data center shutdown, select Tier IV site infrastructure. Tier IV is justified most often for organizations with an international market presence delivering 24 x Forever services in a highly competitive or regulated client-facing market space, such as electronic market transactions or financial settlement processes.








Data Center Tiers

Source: Uptime Institute

Pulsant Expands its Scotland Data Center

Pulsantpulsant a managed hosting data center provider located in Scotland will be expanding its South Gyle data center site with the construction of a new data center facility.

The announced construction will consist of two new data center halls, adding ~ 130 cabinets of capacity to Pulsant's existing capacity.   Additional amenities which will be built include configuration rooms and secure storage areas.

Pulsant claims to be the largest data centre provider in Scotland with its South Gyle facility being the largest commercial data centre in the country. It hosts the IX Scotland, the region’s dedicated Internet exchange, and currently supports 820 racks in two purpose-built redundant data centres, featuring 24-hour a day security and support.

Matt Lovell, CTO, Pulsant, said: “This expansion is part of Pulsant’s overall growth strategy, which includes upgrading and growing our existing data centre sites.

“The drive behind this strategy is to ensure we deliver cost-effective, highly secure, environmentally sound services to our customers through our technologically up-to-date facilities that deliver maximum uptime, redundancy and support.”

The new halls will complement the data centres’ existing infrastructure but will feature autonomous mechanical services in order to ensure complete redundancy and increased efficiency is achieved.

South Gyle is supported by more than 30 telecommunications carriers, is PCI-DSS compliant and G-Cloud accredited. The new halls will benefit from these features, with direct fibre access to a wide range of service providers and carriers, and will also make use of blended evaporative and fresh air cooling technologies and onsite high voltage network to ensure 2N delivery of power to each rack.

Lovell added: “The decision to expand our existing site means that new customers can effectively move right into the new halls once construction is complete, as the infrastructure to support the racks is already in place. For our existing customers this increase in capacity ensures that they experience no disruption to their service, but will be able to take advantage of the additional racks with ease.”

The expansion project is scheduled for completion in February 2015.


CenturyLink Opens New Toronto DC

CenturyLinkCenturyLink has opened its fourth data center facility in the Toronto, Ontario area.   The new facility is dubbed TR3.

TR3 will provide various hosted services including; colocation, managed services and infrastructure as a service.

The new Toronto data center is Uptime Institute Tier III Certified and supports 5 mega watts of IT load over a white space footprint of 100,000 square feet.

With the launch of this new facility, CenturyLink will now have approximately 185,000 square feet of white space in the Toronto area boasting an impressive 11 mega watts of total power capacity.

According to IDC analyst Mark Schrutt CenturyLink’s Toronto data centers have boosted local businesses and attracted more inward investment to the region.

Schrutt said there is a growing base of international clients that require in-Canada hosting.

“CenturyLink’s hosting solutions are enterprise grade, secure and delivered from a portfolio of solid, multiuse and globally diversified data centers,” Schrutt said.

“They provide clients with the flexibility of distributing workloads between traditional hosting and public and private Infrastructure-as-a-Service (IaaS) environments.”

CenturyLink’s country manager Ash Mathur said businesses that operate in Canada decide to partner with CenturyLink because it helps them succeed.

“The key to this is understanding them and addressing their specific technology needs - and ensuring the continuity of mission-critical business applications,” Mathur said.



Top 5 Data Center Cooling Tips

Data-center-coolingLooking to maximize data center uptime and performance while trying to minimize operational costs ?  Think of cooling.

Inefficiently cooled data center environments can put a strain on infrastructure which reduces operational efficiency and can lead to serious operational disruptions.

Following simple guidelines can greatly improve the efficiency of your data center environment and assist you reduce your operational costs greatly.

Top 5 Data Center Cooling Tips

  • Hot vs. Cold Air: The cardinal rule of data center cooling is to keep hot and cold airflows from mixing. Parallel rows of servers arranged front-to-front or back-to-back creates “cold aisles” and “hot aisles” that allow you to prevent air from mixing. Modern data center containment systems do a great job isolating hot and cold airflows.
  • Airflow Bypass: Whether within, above, below or between server racks, air bypass reduces the effectiveness of your containment and cooling systems. Use blanking panels within racks, air barriers above, below and between racks and fire-safe air dam foam to seal air bypass gaps that allow hot air to sneak into the cold aisle.
  • Floor Tile Placement: Use the right number of perforated floor tiles, in the right places, to achieve adequate cold airflow where it’s needed. Revisit floor tile placement as IT configuration changes over time. Don’t install floor grates too close to CRACs.
  • Cool Duct Locations: Match overhead cooling ducts to rack configuration. Make sure ducts are cleaned often and vents are not blocked.
  • Turn Out The Lights: When the server room is not occupied, turn the lights off. Motion-activated light switches are a simple way to manage this, reducing heat load by 1-3% and lowering room temperature up to 2 degrees.

When designing a new data center cooling system, be sure to anticipate system changes in response to inevitable data center infrastructure updates and upgrades. Once you install a proper data center cooling system, be sure to keep it properly maintained. A good rule of thumb is to have your equipment checked and serviced twice per year to ensure optimal operation and performance.

Data Center Cooling Tips

Google's Floating Data Center

Here is an interesting concept, a floating four storey high data center on the banks of San Francisco Bay.

Google is currently building this floating server farm, and is testing the concept of utilizing sea water to both cool and power all of the computing infrastructure on-board.

The design is based on a patent filed by Google back in 2008 based on the foundation of building a data center on a floating barge and harvesting sea water to fuel the environment.

According to CNET, this floating DC is in its final build phases and should be going on-line shortly to commence testing.

Here is a quick video explaining the concept...

Data Center Feasibility Consulting

Data Centre Realty (DCR) is a Canadian based data center solutions provider offering clients consulting and design / build services.   data center feasibility consulting

One such consulting service DCR offers is; Data Center Feasibility Consulting.

Whether your organization is seeking to expand your existing data center environment, or build out a new environment the engineering team at Data Centre Realty can assist your group plan, design and construct your ideal environment.

The Data Center Feasibility Consulting process utilizes industry best practices along with proven real world processes to meet and achieve all stakeholder interests.

DCR's group has been involved in a number of data center design / builds ranging from small in-house server room implementations ranging from purpose built mission critical designs in the 100,000 SqFt. plus size.

We encourage interested parties to contact our sales engineering group to discuss your requirements and obtain a no obligation consultation.

References are available upon request.

Data Center Feasibility Consulting

Data Center Planning & Pre-Design

Data Centre Realty (DCR) provides various data centre consulting services including; Data Center Planning &

If your enterprise is seeking to build or expand their existing data center footprint, the professional services group at DCR can assist your organization in the planning and design process.

DCR has been involved in a number of data center builds throughout North America ranging from 500 SqFt to 100,000 SqFt plus.

Our group takes a very thorough approach to ensuring that all stakeholders needs are met and that the design process meets both immediate requirements along with the requirements for future growth.

DCR's group is well versed in all core data center certification standards including; SAS 70, SSAE 16 and PCI.

For additional information, please visit the DCR site to learn more about our services and please feel free to contact one of our Sales Engineers to engage in a no-obligation discovery session.


Data Center Planning & Pre-Design

Computer Room Feasibility Study

Computer Room Feasibility StudyData Centre Realty (DCR) offers various consulting services including; Computer Room Feasibility Study reports.

DCR's professional services team assists organizations seeking to build or expand computer rooms to accommodate growth and capacity requirements.

The group has a proven track record of designing and building technology environments which maximize value creation across multiple market sectors including;
  • Government
  • Financial Services
  • Education
  • Transportation
  • Health Care
  • Technology Services
  • Telecom
  • Food & Entertainment
Our multifaceted computer room feasibility study reports include critical discovery points which address all stake-holders including;
  • Introduction & Objectives
  • Management Summary
  • Buildings & Premises
  • Environments & Hardware Analysis
  • Mechanical Infrastructure
  • Electrical Infrastructure
  • Data Connectivity
  • Summary of Findings
  • Recommendations
  • CAPEX / OPEX & ROI models

To find out more about DCR and how we can assist your organization with regards to our various data centre services please speak to one of our sales engineers.

Please also visit our; Data Centre Feasibility Study information page.

Computer Room Feasibility Study